Brindley Place

Challenge

Brindley Place website redesign project

With social media being the current buzz words of the marketing world, Core Marketing was asked by Brindley Place to complete its rebrand of the leisure and business destination with a brand new website.

Core’s approach to this was to create a highly interactive and SEO optimised website that would be of interest and use to Brindley Places’ two diverse target audiences, leisure visitors and the business community.

Central to this was the complete redesign and rebuilding of the website in Web 2.0 format, the same format as this website.  Web 2.0 allows for a far more social media interaction and the inclusion of new elements such as blogs and video content.

Working alongside digital specialists Friend, the website is now being SEO optimsed on a daily basis.  This combined with regular news, blog and twitter updates has increased traffic to the website to over 500 visitors per day while also helping to establish a loyal Brindley Place following on social media platform, Twitter.  Indeed, such has been the success of Brindley Place on Twitter that within three months of being established it was nominated for two golden Twit Awards for its B2B and B2C Twitter work by respected media magazine The Drum.

Check out the new Brindley Place website at www.brindleyplace.com and do get in touch if you would like to know more about making your website work harder for your business.

 

 

The Photography

NewmanZander’s background and experience with people photography seemed best suited for this campaign. Limited budgets gave an opportunity to work with real local business people working within the Brindley Estate. Initially this seemed interesting and difficult with tight time frames and availabilities. Both Isaac and Zander managed to allow the people to be themselves and interact comfortably in this environment.

Production responsibilities for this case study

  • Production timing plan call sheets, risk assessments, conference meetings and solutions
  • 14 case studies hero location shots involving large groups of people
  • approximately 800 energy lifestyle images of select areas including all the cafe and restaurant areas
  • approximately 200 incidental close up location still life fly on the wall images

 

 

 

 

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