“Explore the leader inside your self”
Lancaster University Management School (LUMS) is ranked as one of the UK’s top four management and business schools, and as one of the world’s best too. We were asked to develop a brand platform to help increase the quality of student and executive applicants, and to encourage a greater level of international diversity. Our response included research among the target audience, which revealed that for potential students, rankings weren’t the ‘be all and end all’. What they wanted was some form of emotional connection to the brand.
Agency Wyatt international and Isaac and Zander were involved in a new LUMS campaign: its collaborative approach to full management responsabilities . Following extensive concept testing, we produced a new brand platform – ‘Explore the leader inside your self’